Animal Love
The Overview: For the full brand launch of Animal Love, I designed a complete suite of high-converting digital assets across major e-commerce platforms and marketing channels.
My main focus was creating custom product detail pages (PDPs) for Chewy to elevate the digital storefront, as well as designing Amazon A+ content to optimize the brand’s marketplace presence. I also produced key social media story frames for the official launch and collaborated with our motion designer on a Chewy promotional video to establish a cohesive visual identity across video, social, and web touchpoints.
My goal was to build a unified, premium look and feel across every customer touchpoint, ensuring a smooth, visually engaging journey for pet parents discovering the brand for the first time.
scopeFull 360° Digital Brand Launch across major retail platforms & social media
MY ROLEDigital Design Lead alongside Creative Directors
Video Production for Chewy promotional content, Custom PDP Design for Chewy product listings, Amazon A+ Content for marketplace storefronts, Story Frames for launch social campaign
what i touched
E-Commerce Assets
