PRIME frostbite fusion launch campaign

The Overview: For the high-stakes rollout of PRIME Frostbite Fusion, I was tasked with establishing the campaign's core visual identity and mapping out how the launch would move across digital and social channels.

I art directed the overall look and feel of the campaign from the ground up. Partnering closely with a talented Motion Designer, we co-planned the key hero art and I storyboarded the entire motion sequence to ensure the rollout felt seamless, punchy, and culturally relevant. Because this project required navigating tight deadlines and complex brand standards, I focused heavily on creating an undeniably sharp visual narrative.

The concepts were so tightly aligned with our strategic goals that they received instant, enthusiastic approval from stakeholders who are notoriously difficult to win over. And that was a massive team victory that let us push straight into production without creative compromise.