PRIME X global Sweepstakes

The Overview: For the massive PRIME X global promotional campaign, I partnered closely with our Creative Directors to map out the visual world, digital assets, and user interface for an immersive digital tracker experience.

I focused heavily on the visual design, UI layout, and digital execution of the main tracking interface, which was the core space where users interact, enter codes, and track their progress. While specialized 3D and motion teams handled the technical asset animation, I collaborated directly with them to integrate their final pieces seamlessly into our overall design layouts.

My goal was to ensure that every web detail and typographic layout remained completely consistent with our brand guidelines, helping deliver a polished, high-velocity consumer experience that sustained massive real-time engagement.